Viveka Mohan Das · FAQ

Questions · Answers

// FAQ

Common questions.

About AEO, the AI Visibility Audit, and working with Viveka.

What is Answer Engine Optimisation (AEO)?+

Answer Engine Optimisation (AEO) is the practice of structuring your content, data, and online presence so that AI systems — ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews — cite, mention, or recommend your business when someone asks a relevant question.

Unlike SEO, which targets search engine rankings, AEO targets the AI-generated responses that are increasingly replacing the first page of search results.

How is AEO different from SEO?+

SEO is about ranking: getting your page into position 1–10 on a search results page. AEO is about citation: getting your brand, product, or expertise cited inside AI-generated answers.

The signals that drive AI citation — structured data, authoritative entity presence, consistent unambiguous claims, trustworthy third-party mentions — are different from the signals that drive search ranking. A business can rank well in search and be invisible to AI, and vice versa.

What is the AI Visibility Audit?+

The AI Visibility Audit is AISearch Global’s entry-point service, priced at $1,500–$2,500 AUD. It runs your organisation through 20 AEO signals — entity clarity, structured data coverage, content authority, AI crawler access, citation footprint, and more — and returns a scored report with a prioritised fix list.

It shows you exactly where you stand and what to change, in plain terms.

Which AI systems does AEO target?+

The core targets are ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude (Anthropic), and Google AI Overviews — the five AI interfaces that account for most AI-assisted discovery today.

The underlying signals tend to improve visibility across all AI systems, not just the named five.

Does my business need a large budget to start?+

No. The AI Visibility Audit is a fixed-price, no-commitment starting point. It gives you an honest assessment of your current AI visibility before you spend anything further.

Many of the fixes it identifies — structured data markup, llms.txt, content clarity — can be implemented by your existing web team at low cost. Follow-on implementation support is available but not required.

What kinds of organisations benefit most from AEO?+

Professional services firms (law, accounting, consulting, financial advice), healthcare providers, B2B SaaS products, local specialists, and any business where being recommended by name in an AI answer translates directly to a qualified lead.

If your clients are already using AI to shortlist vendors or get advice, you need to be in the AI’s answer — not just on page one of search.

How do I work with Viveka?+

The starting point is the AI Visibility Audit through AISearch Global. Fill in the enquiry form, and Viveka will respond within one business day to scope the audit for your organisation.

For speaking, research collaboration, or advisory work, use the Contact page.

Where is Viveka based?+

Sydney, Australia (Dharawal Country). Viveka works with Australian businesses in person and with international clients remotely. AISearch Global is a specialist AEO and GEO consultancy.

What does ‘AI Accelerated Human Work’ mean?+

It is Viveka’s operating principle: AI should speed up, clarify, and extend what humans do well — not replace human judgment or obscure how decisions are made.

Every product, tool, and venture is designed to reduce friction and surface better information, with the human remaining accountable for what happens next.

What is GEO, and how does it relate to AEO?+

Generative Engine Optimisation (GEO) is a term used by some researchers and practitioners for the same discipline AISearch Global calls AEO. The two labels describe the same goal: getting your content cited and recommended in AI-generated responses.

AISearch Global uses AEO because it centres the answer — the thing a person receives — rather than the engine that produced it. As the AI landscape fragments across ChatGPT, Gemini, Perplexity, and Claude, optimising for any one engine is the wrong frame. Optimising for the answer is durable.

What is llms.txt, and does my site need one?+

llms.txt is a plain-text file placed at the root of your website (e.g. yoursite.com/llms.txt) that tells AI crawlers what your site is, who runs it, and which pages matter most. It is the AI equivalent of robots.txt, but instead of blocking bots it actively guides them to your most citable content.

Not all AI systems read it yet, but those that do — including Perplexity and some Claude-based tools — use it to understand your entity and scope. Adding one is low-effort and has no downside. The AI Visibility Audit checks for it and tells you exactly what to include.

How quickly can I expect results from AEO work?+

Structural fixes — adding schema markup, publishing llms.txt, correcting entity inconsistencies — can be picked up by AI crawlers within days to a few weeks of deployment. Citation in AI answers typically follows within one to three months as the systems re-index your updated signals.

Content-based authority (getting third parties to mention you, building topical depth) takes longer — three to six months for meaningful movement. The AI Visibility Audit distinguishes fast-win technical fixes from the longer content and authority work, so you know what to prioritise first.

Does Viveka publish any free resources on AEO?+

Yes. The Answer Engine is a newsletter covering AEO, AI visibility strategy, and the shift from search to AI-generated answers. It goes out regularly and is free to subscribe.

The AEO Score Calculator is also free — it runs your organisation through 20 AEO signals and returns a scored A–F grade with a breakdown of where you stand.

Can I use the free tools without hiring AISearch Global?+

Yes, and that is entirely the point. The AEO Score Calculator, the AI Visibility Console, and the other free tools are built to be useful on their own. Many organisations use them to diagnose their position, implement the quick wins themselves, and only bring in AISearch Global for the more complex or time-sensitive work.

The philosophy is: give people the clearest possible picture of the problem first. What happens next is up to them.

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